5 Fool Proof Strategies for Making a Great Ad in China

If you’ve got nothing left, you can always fall back on the “5 Fool Proof Strategies for Making a Great Ad in China.”

1. Use a celebrity, even if they’re simultaneously endorsing 4-5 other brands.

2. Use a baby, the paler and fatter, the better.

3. Use an old person, preferably an old grandma type or an old pirate looking dude.

4. Write a terrible Tang Dynasty poem that includes a nearly inscrutable product benefit. Puns or “double-meanings” are also appropriate. This is called copywriting. It’s creative.

5. Explain how your product is made specifically for Chinese people and how buying it will make China a stronger, better, more bad-ass country.

Congrats, you’re almost ready to be a creative director. All you need now is a strange haircut and a bad attitude. (Note: it also helps to be from Taiwan Province).

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1 Comment

Filed under China, Ideas

One response to “5 Fool Proof Strategies for Making a Great Ad in China

  1. I’m ready to take on the world. Think Dentsu will take me on as their new CD?

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