If you’ve got nothing left, you can always fall back on the “5 Fool Proof Strategies for Making a Great Ad in China.”
1. Use a celebrity, even if they’re simultaneously endorsing 4-5 other brands.
2. Use a baby, the paler and fatter, the better.
3. Use an old person, preferably an old grandma type or an old pirate looking dude.
4. Write a terrible Tang Dynasty poem that includes a nearly inscrutable product benefit. Puns or “double-meanings” are also appropriate. This is called copywriting. It’s creative.
5. Explain how your product is made specifically for Chinese people and how buying it will make China a stronger, better, more bad-ass country.
Congrats, you’re almost ready to be a creative director. All you need now is a strange haircut and a bad attitude. (Note: it also helps to be from Taiwan Province).